The Paradox of Choice

Citizens of western, democratic societies assume that freedom enhances well-being and choice enhances freedom, so that choice enhances well-being. In other words, choice is good.  Choice /is/ good, but there can be too much of a good thing. And when people have too much choice, it leads to paralysis, poor decisions, and dissatisfaction with even good decisions. It is the task of marketers and policy makers to find the «sweet spot» between too little choice and too much.

Ponente:

Barry Schwartz
Profesor de Teoría y Acción Social, Swarthmore College (Pensilvania)

Moderadora:

Elena Reutskaja
Associate Professor de Dirección Comercial, IESE

La sesión será en inglés y se dispondrá de traducción simultánea.