LinkedIn for Personal Branding: Insights for 2022

You have the power to shape perceptions of you by prospects, colleagues, hiring managers, partners, and industry connections. Your credibility and expertise are now judged or validated by your LinkedIn presence. In this exclusive presentation by author Sandra Long, you will learn how to:

• Think more strategically about your brand, network, and LinkedIn profile.
• Position yourself for referrals and new career and business opportunities.
• Demonstrate your expertise using LinkedIn?s newest profile and content sharing capabilities.

Ponentes
Long, Sandra
Sandra Long is an independent LinkedIn consultant, instructor, and speaker. She is the author of the best-selling book,?LinkedIn for Personal Branding: The Ultimate Guide?. Sandra was the first speaker to share her ideas about LinkedIn on the TEDx stage in 2019. She is also the President of Post Road Consulting LLC. The company?s clients include sales teams, companies, executives, HR teams, universities, and associations.

Moderator: Vicki Lambiri, IESE Career Management Advisor